A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising-Reference-Cited by-同舟云学术

A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising

Published:2023-08-10 Issue:4 Volume:23 Page:293-306
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Byun Kate Jeonghee¹^ORCID,Ahn Sun Joo (Grace)²

Affiliation:

1. Korea University, Seoul, Republic of Korea

2. University of Georgia, Athens, Georgia, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2236102

Reference70 articles.

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4. Alexander J. 2019. Virtual creators aren’t AI—but AI is coming for them. The Verge. theverge.com/2019/1/30/18200509/ai-virtual-creators-lil-miquela-instagram-artificial- intelligence. Accessed August 28 2022.

5. Almost human? A comparative case study on the social media presence of virtual influencers

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