The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Author:
Affiliation:
1. University of Georgia, Athens, Georgia, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2111729
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