The Effects of Interactivity on Cross-Channel Communication Effectiveness
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15252019.2005.10722098
Reference59 articles.
1. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
2. The Impact of Physically Attractive Models on Advertising Evaluations
3. Virtual Reality Technology: A Tutorial
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