Antecedents of Social Media–Induced Retail Commerce Activities: Impact of Brand–Consumer Relationships and Psychological Sense of Community
Author:
Affiliation:
1. Department of Textiles, Merchandising, and Interiors, University of Georgia, Athens, Georgia, USA;
2. The Fashion School, Kent State University, Kent, Ohio, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2020.1769513
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