Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism
Author:
Publisher
Elsevier BV
Subject
Library and Information Sciences,Computer Networks and Communications,Information Systems
Reference82 articles.
1. Time flies when you’re having fun: Cognitive absorption and beliefs about information technology usage;Agarwal;MIS Quarterly,2000
2. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;The Journal of Consumer Research,2007
3. Social media marketing: a literature review and implications;Alves;Psychology & Marketing,2016
4. Measuring social media influencer index-insights from Facebook, Twitter and Instagram;Arora;Journal of Retailing and Consumer Services,2019
5. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology & Marketing,2015
Cited by 83 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA;Journal of Retailing and Consumer Services;2024-11
2. You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes;Information Systems Frontiers;2024-08-06
3. Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism;Industrial Management & Data Systems;2024-07-26
4. Unlocking the Impact of User Experience on AI-Powered Mobile Advertising Engagement;Journal of the Knowledge Economy;2024-06-20
5. What makes UGC more popular on social media platforms? Insights from information adoption theory;Behaviour & Information Technology;2024-06-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3