Author:
Almahdi Maryam Husain,Archer-Brown Chris
Publisher
Springer International Publishing
Reference36 articles.
1. Liu, Y., Shrum, L.J.: What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. J. Advert. 31(4), 53–64 (2002)
2. Almahdi, M.: The Evolution of Interactivity in the Context of Social Commerce: A Multi-faceted Investigation. University of Bath (2018)
3. Rafaeli, S.: Interactivity: From new media to communication. In: Sage Annual Review of Communication Research: Advancing Communication Science, pp. 110–134. Sage, Beverly Hills, CA (1988)
4. Bozkurt, S., Gligor, D.M., Babin, B.J.: The role of perceived firm social media interactivity in facilitating customer engagement behaviors. Eur. J. Market. (2020)
5. Kang, H., Oh, J.: Beyond user control and two-way communication: the four-factor model of interactivity of wrist-worn smart devices. Media Psychol. 1–28 (2021)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献