Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication
Author:
Affiliation:
1. Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2019.1620234
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1. #In$tagLam: Instagram as a Repository of Taste, a Burgeoning Marketplace, a War of Eyeballs
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