What Makes an Influencer? Comparing U.S. and Chinese Millennial Perceptions of Brand Communication from the Most-Followed Influencers on TikTok and Douyin-Reference-Cited by-同舟云学术

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What Makes an Influencer? Comparing U.S. and Chinese Millennial Perceptions of Brand Communication from the Most-Followed Influencers on TikTok and Douyin

Published:2024-07-30 Issue: Volume: Page:1-19
ISSN:1553-118X
Container-title:International Journal of Strategic Communication
language:en
Short-container-title:International Journal of Strategic Communication

Author:

Lee Hansen¹,Harrison Virginia S.²,Lee Mattie³

Affiliation:

1. School of Computing, College of Engineering, Computing, and Applied Sciences, Clemson University, Clemson, SC, USA

2. Department of Communication, College of Behavioral, Social and Health Sciences, Clemson University, Clemson, SC, USA

3. American Heart Association, SC, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2024.2378374

Reference46 articles.

1. A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?

2. Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

3. Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions

4. Social Media Influencers in Strategic Communication

5. Braun, V., & Clarke, V. (2012). Thematic analysis. American Psychological Association.

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