Social Media Influencers in Strategic Communication
Author:
Affiliation:
1. Institute of Communication and Media Studies, Leipzig University, Leipzig, Germany
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2019.1634075
Reference30 articles.
1. Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations
2. BLOGS AND JOURNALISTIC AUTHORITY
3. Branding in the post-internet era
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