Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women-Reference-Cited by-同舟云学术

Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women

Published:2024-07-10 Issue: Volume: Page:1-41
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

van Gogh Roseline¹^ORCID,Poels Karolien¹^ORCID,Walrave Michel¹^ORCID

Affiliation:

1. Department of Communication Studies, University of Antwerp, Antwerp, Belgium

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2367616

Reference102 articles.

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5. Nanoinfluencer marketing: How message features affect credibility and behavioral intentions

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