Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Author:
Affiliation:
1. Department of Communication, Public Relations and Advertising, Babeș-Bolyai University, Cluj-Napoca, Romania
Funder
Babeș-Bolyai University
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2381973
Reference86 articles.
1. Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
2. Abidin, C., and M. Ots. 2016. Influencers tell all? Unravelling authenticity and credibility in a brand scandal. In Blurring the lines: Market-driven and democracy-driven freedom of expression, ed. M. Edström, A.T. Kenyon, and E.-M. Svensson, 153–61. Göteborg: Nordicom.
3. Authenticity under threat: When social media influencers need to go beyond self-presentation
4. Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany
5. A proposed model of self-perceived authenticity of social media influencers;Balaban D.C.;Media and Communication,2022
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