Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2011.631567
Reference30 articles.
1. Teen perceptions of disclosure in buzz marketing
2. Benedictus, L. 2007. Psst! Have you heard? The Guardian, January 30
3. Word-of-mouth effects on short-term and long-term product judgments
4. Social Ties and Word-of-Mouth Referral Behavior
5. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
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