‘You talking to me?’ The influence of peer communication on adolescents’ persuasion knowledge and attitude towards social advertisements
Author:
Affiliation:
1. Department of Communication Studies (MIOS), University of Antwerp, Antwerp, Belgium
2. Department of Communication Sciences (imec-mict), Ghent University, Ghent, Belgium
Funder
Agentschap Innoveren en Ondernemen
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2018.1458903
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5. Word of mouth and interpersonal communication: A review and directions for future research
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