Slimy tactics: the covert commercialisation of child-targeted content-Reference-Cited by-同舟云学术

Slimy tactics: the covert commercialisation of child-targeted content

Published:2023-05-31 Issue: Volume: Page:1-13
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Smith Sheli¹,Oates Caroline J¹,McLeay Fraser¹

Affiliation:

1. Sheffield University Management School, The University of Sheffield, Sheffield, UK

Funder

Economic and Social Research Council

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2218855

Reference58 articles.

1. Advertising Standards Authority UK. (2022) The Influencer’s Guide, asa.org.uk [online] Accessed 18.07.19, Available at: https://www.asa.org.uk/resource/influencers-guide.html

2. Authenticity under threat: When social media influencers need to go beyond self-presentation

3. Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

4. Reflecting on reflexive thematic analysis

5. Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers

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