Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
Author:
Publisher
Frontiers Media SA
Subject
General Psychology
Reference75 articles.
1. Recognizing native ads as advertising: attitudinal and behavioral consequences.;An;J. Consum. Aff.,2018
2. Mitigating the effects of advergames on children. Do advertising breaks work?;An;J. Advert.,2011
3. Development and validation of a parasocial interaction measure: the audience-persona interaction scale.;Auter;Commun. Res. Rep.,2000
4. Worth the click: why greater FTC enforcement is needed to curtail deceptive practices in influencer marketing.;Bladow;William Mary Law Rev.,2017
5. Informing consumers about “hidden” advertising: a literature review of the effects of disclosing sponsored content;Boerman;Advertising in New Formats and Media: Current Research and Implications for Marketers,2016
Cited by 96 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research;Frontiers in Nutrition;2024-02-06
2. Human versus virtual influences, a comparative study;Journal of Business Research;2024-02
3. The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics;European Journal of Marketing;2024-01-12
4. The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video;Computers in Human Behavior;2024-01
5. Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents;Journal of Current Issues & Research in Advertising;2023-11-14
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3