Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Author:

Boerman Sophie C.,van Reijmersdal Eva A.

Publisher

Frontiers Media SA

Subject

General Psychology

Reference75 articles.

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4. Worth the click: why greater FTC enforcement is needed to curtail deceptive practices in influencer marketing.;Bladow;William Mary Law Rev.,2017

5. Informing consumers about “hidden” advertising: a literature review of the effects of disclosing sponsored content;Boerman;Advertising in New Formats and Media: Current Research and Implications for Marketers,2016

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