Word of mouth and interpersonal communication: A review and directions for future research

Author:

Berger Jonah

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference210 articles.

1. Complaining behavior in social interactions;Alicke;Personality and Social Psychology Bulletin,1992

2. The psychology of rumor;Allport,1947

3. Brilliant but cruel: Perceptions of negative evaluators;Amabile;Journal of Experimental Social Psychology,1983

4. Customer satisfaction and word of mouth;Anderson;Journal of Service Research,1998

5. Social comparison theory and deception in the interpersonal exchange of consumption information;Argo;Journal of Consumer Research,2006

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