The Raising of Corporate Sponsorship: A Behavioral Study
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10495142.2012.705181
Reference44 articles.
1. Sponsorship portfolio as brand image creation strategies: A commentary essay
2. Corporate Social Responsibility
3. Sponsorship portfolio as a brand-image creation strategy
4. Building contemporary brands: a sponsorship-based strategy
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