Sponsorship portfolio as brand image creation strategies: A commentary essay
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference19 articles.
1. Dimensions of brand personality;Aaker;J of Mark Res,1997
2. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs;Aaker;J Pers Soc Psychol,2001
3. Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes;Aaker;J of Consum Res,2000
4. A re-examination of the generalizability of the Aaker brand personality measurement framework;Austin;J of Strateg Mark,2003
5. Do brand personality scales really measure brand personality?;Azoulay;Brand Manage,2003
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND IMAGE IN THE IMPACT OF TRUST AND SERVICE QUALITY ON REPURCHASE INTENTION;Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi;2023-04-27
2. Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents;Business Perspectives and Research;2021-08-18
3. The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors;International Journal of Sports Marketing and Sponsorship;2020-05-29
4. Purchase behavior of millennial female generation on Halal cosmetic products;Journal of Islamic Marketing;2020-05-28
5. Empirical research on CBBE scale for medical tourism;International Journal of Pharmaceutical and Healthcare Marketing;2018-07-27
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3