The scope of “marketing” research in the nonprofit sector: Lessons from the last 20 years literature-Reference-Cited by-同舟云学术

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The scope of “marketing” research in the nonprofit sector: Lessons from the last 20 years literature

Published:2022-02-03 Issue: Volume: Page:
ISSN:2691-1361
Container-title:Journal of Philanthropy and Marketing
language:en
Short-container-title:Journal of Philanthropy and Marketing

Author:

Jung Jihye¹,Kim Minjung²,Suh Jiwon³^ORCID

Affiliation:

1. School of Public Affairs and Administration Rutgers University Newark New Jersey USA

2. School of Social Policy and Practice University of Pennsylvania Philadelphia Pennsylvania USA

3. Department of Public Affairs and Planning The University of Texas at Arlington Arlington Texas USA

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/nvsm.1745

Reference131 articles.

1. Creating Sustainable Practice in a Museum Context: Adopting Service-Centricity in Non-Profit Museums

2. Selling American Diversity and Muslim American Identity through Nonprofit Advertising Post-9/11

3. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

4. Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing

5. CSR and service quality in nonprofit organizations: the case of a performing arts association

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Editorial: Systematic reviews within the remit of philanthropy and marketing;Journal of Philanthropy and Marketing;2024-01-04

2. Nonprofit Marketing: A Systematic Review;Journal of Nonprofit & Public Sector Marketing;2023-12-06

3. Learning from the Literature: Fundraising Communication and Ethics;Public Integrity;2023-12-04

4. Maximizing value in healthcare partnerships: A case examining an inter‐organizational relationship in the public and non‐profit sectors;Journal of Philanthropy and Marketing;2023-04-27

5. Consensus Formation in Nonprofit and Philanthropic Studies: Networks, Reputation, and Gender;Nonprofit and Voluntary Sector Quarterly;2023-01-27

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