Affiliation:
1. Department of Marketing Griffith University, Gold Coast Campus Southport Queensland Australia
2. Liverpool Business School Liverpool John Moores University Liverpool UK
3. Social Marketing @ Griffith, Griffith Business School, Department of Marketing Griffith University Nathan Queensland Australia
Abstract
AbstractHealthcare organizations around the world are striving to find the right balance between using their resources effectively and providing personalized care to patients. Health care is shifting from a reactive, towards a more person‐centric approach to improve health outcomes. To achieve quality improvements and efficiencies, health care organizations are forming inter‐organizational relationships. Despite the benefits, little is known about how organizations capture value from strategic partnership. In this context, this paper aims to examine the processes that occur as part of a public and non‐profit sector relationship within health care that directly relate to how the partnering organization acts to capture value. Using a qualitative case study of an Australian public‐sector health service partnership, the study employs a value mapping framework to distinguish between different types of value (captured, missed, destroyed, and opportunity), and presents an integrated model consisting of three process phases: (1) inter‐organizational cooperation effort, (2) organizational effect, and (3) social value. The study highlights the potential for negative and unintended consequences and discusses implications for management.
Subject
Marketing,Strategy and Management,Economics and Econometrics
Cited by
1 articles.
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