The Influence of Image Valence on the Attention Paid to Charity Advertising
Author:
Affiliation:
1. Facultad de Ciencias Económicas y Administrativas, Universidad Católica de la Santísima Concepción, Concepción, Chile
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2017.1326355
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