No browsing, no donating: impact of image emotion and colour on browsing intention in online charitable fundraising

Author:

Zheng Chundong1,Zhang Yiran1,Gong Heming1,Lv Jiaxin1

Affiliation:

1. Tianjin University, Tianjin, People’s Republic of China

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Reference90 articles.

1. Adena Maja and Anselm Hager. 2020. Does Online Fundraising Increase Charitable Giving? A Nation-Wide Field Experiment on Facebook.

2. The Influence of Image Valence on the Attention Paid to Charity Advertising

3. Do Contexts Matter for Willingness to Donate to Natural Disaster Relief? An Application of the Factorial Survey

4. Secrets of Successful Crowdfunding Campaigns;Baber Hasnan.;Advances in Business-Related Scientific Research Journal,2020

5. Application of the AIDA model of advertising in crowdfunding

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