Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers-Reference-Cited by-同舟云学术

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Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers

Published:2024-02-20 Issue:4 Volume:53 Page:605-625
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Nikulina Olesia¹²,van Riel Allard C. R.²,Lemmink Jos G. A. M.¹,Grewal Dhruv³,Wetzels Martin⁴

Affiliation:

1. Maastricht University, Maastricht, the Netherlands

2. Hasselt University, Hasselt, Belgium

3. Babson College, Wellesley, Massachusetts, USA

4. EDHEC Business School, Roubaix, France

Funder

Fonds Wetenschappelijk Onderzoek

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2024.2309921

Reference150 articles.

1. The Cambridge Introduction to Narrative

2. Face Presence and Gaze Direction In Print Advertisements

3. Emotions and prosocial behaviours: A study of the effectiveness of shocking charity campaigns

4. Disgust images and nonprofit children’s causes

5. The Influence of Image Valence on the Attention Paid to Charity Advertising

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1. Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design;Journal of Product & Brand Management;2024-07-30

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