The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands
Author:
Affiliation:
1. KFUPM, Marketing & Management, KFUPM Business School, Dhahran, Saudi Arabia
2. Dept. of Management & Marketing, King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2020.1795043
Reference130 articles.
1. Investigating the impact of social media advertising features on customer purchase intention
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4. E-satisfaction and e-loyalty: A contingency framework
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