Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement-Reference-Cited by-同舟云学术

Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement

Published:2020-12-02 Issue:1 Volume:61 Page:58-85
ISSN:0193-0826
Container-title:Journal of Library Administration
language:en
Short-container-title:Journal of Library Administration

Author:

Ihejirika Kingsley T.¹^ORCID,Goulding Anne²^ORCID,Calvert Philip³

Affiliation:

1. Doctoral Student, School of Information Management, Victoria University of Wellington, Wellington, New Zealand

2. Professor of Library and Information Management, School of Information Management, Victoria University of Wellington, Wellington, New Zealand

3. Senior Lecturer (retired), School of Information Management, Victoria University of Wellington, Wellington, New Zealand

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Public Administration

Link

https://www.tandfonline.com/doi/pdf/10.1080/01930826.2020.1845547

Reference70 articles.

1. Blogging in context: reviewing the academic library blogosphere

2. Marketing academic library information services using social media

3. Analysis of Academic Libraries' Facebook Posts: Text and Data Analytics

4. The Social Influence of Brand Community: Evidence from European Car Clubs

5. American Library Association. (2018). Social media guidelines for public and academic libraries. http://www.ala.org/advocacy/intfreedom/socialmediaguidelines

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