Importance of relationship marketing in higher education management: the perspective of university teachers-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Importance of relationship marketing in higher education management: the perspective of university teachers

Published:2024-04-03 Issue:1 Volume:11 Page:
ISSN:2331-186X
Container-title:Cogent Education
language:en
Short-container-title:Cogent Education

Author:

Gómez-Bayona Ledy¹,Valencia-Arias Alejandro²^ORCID,Orozco-Toro Jaime Alberto³,Tabares-Penagos Alexander⁴,Moreno-López Gustavo⁵

Affiliation:

1. Faculty Business, University San Buenaventura, Medellín, Colombia

2. Escuela de Ingeniería Industrial, Universidad Señor de Sipán, Chiclayo, Perú

3. Faculty of Advertising, Pontificia Bolivariana University, Medellín, Colombia

4. Faculty International Business, University Medellín, Medellín, Colombia

5. GRIESO Research Group, Institución Universitaria Marco Fidel Suarez, Bello, Colombia

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/2331186X.2024.2332858

Reference91 articles.

1. Aaker, D. (2002). Construir Marcas Poderosas (2nd ed.). Grupo Planeta.

2. Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises

3. Specifics of educational activity anti-motivation in future teachers subject to the training period;Akpayeva A. B.;International Review of Management and Marketing,2016

4. Transformational leadership and innovation: the mediating role of knowledge sharing amongst higher education faculty

5. Structural equation modeling in practice: A review and recommended two-step approach.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP