Affiliation:
1. Program Studies Islamic of Communication and Broadcasting Faculty of Da'wah and Communication Sciences Universitas Islam Negeri Sumatera Utara, Indonesia
2. Program Studies Islamic of Communication and Broadcasting Faculty of Da'wah and Communication Sciences Sekolah Tinggi Agama Islam Negeri Mandailing Natal, Indonesia
Abstract
Through an analysis of Islamic jurisprudence, ethics, and theological frameworks, the research identifies key considerations and implications for Islamic broadcasters engaging with social media platforms. The study employed a qualitative approach, drawing upon Islamic texts, scholarly literature, and interviews with Islamic broadcasters. Analysis focused on identifying theological principles relevant to social media engagement and examining strategies used by broadcasters to navigate digital communication landscapes. One significant finding is the tension between the imperative to disseminate Islamic teachings widely and the need to maintain theological integrity in online interactions. The study highlights the nuanced approaches taken by Islamic broadcasters to navigate this tension, emphasizing the importance of upholding Islamic values such as tawhid (monotheism) and adab (etiquette) while leveraging the reach and accessibility of social media. Overall, the findings underscore the necessity for a theological reevaluation of Islamic broadcasting practices in the digital age. By synthesizing traditional Islamic teachings, which refer to the principles, beliefs, and practices that have been passed down in Islam since the time of the Prophet Muhammad SAW and his companions, with contemporary digital realities, this research advocates for an approach that balances the imperative of outreach with the necessity of maintaining theological integrity. It concludes by emphasizing the importance of aligning digital practices with core Islamic values to ensure ethical and responsible engagement with social media platforms.