Measuring retail performance in an omni-channel world
Author:
Affiliation:
1. Department of Economics and Business Administration, Hood College, Frederick, MD, USA;
2. Department of Marketing, the University of Texas at Dallas, Richardson, TX, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/1046669X.2020.1741992
Reference23 articles.
1. Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?
2. Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
3. Picking the Right Channel to Reach Your Market
4. Which Marketing Channel Is Right for Your Company?
5. E-Service Quality: A Meta-Analytic Review
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