Relevant for Whom? An Essay to CelebrateJBBM’s 21stAnniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers-Reference-Cited by-同舟云学术

Relevant for Whom? An Essay to CelebrateJBBM’s 21stAnniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers

Published:2015-04-03 Issue:1-2 Volume:22 Page:47-58
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Baker Michael J.

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference10 articles.

1. When Knowledge Wins: Transcending the Sense and Nonsense of Academic Rankings

2. Michael J. Baker: reflections on a career in marketing

3. Relative Presence of Business-to-Business Research in the Marketing Literature

4. We are all business marketers now

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