Michael J. Baker: reflections on a career in marketing

Author:

Baker Michael John

Publisher

Emerald

Subject

Marketing

Reference1 articles.

Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Life Journeys and Influential Contributions of Six Marketing Visionaries;Journal of Macromarketing;2024-06-17

2. Marketing, synthesis and interdisciplinarity: reading with M.J.B.;Journal of Marketing Management;2022-07-05

3. Masterful operant resources, masterful marketing competences, and the masterful marketing academic;Journal of Marketing Management;2022-06-09

4. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal;Research Anthology on Business and Technical Education in the Information Era;2021

5. Modern pioneers in marketing: autobiographical sketches by leading scholars;Journal of Historical Research in Marketing;2017-05-15

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