Some Reflections on the State of Business-to-Business Marketing Research
Author:
Affiliation:
1. School of Management, Faculty of Business and Law, Anglia Ruskin University, Cambridge, UK
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2022.2058542
Reference49 articles.
1. Managerial relevance in academic research: an exploratory study
2. The structure and evolution of business-to-business marketing: A citation and co-citation analysis
3. Examining the academic/commercial divide in marketing research
4. Relevant for Whom? An Essay to CelebrateJBBM’s 21stAnniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types;Journal of Business & Industrial Marketing;2023-10-27
2. Editorial: New JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice;Journal of Business & Industrial Marketing;2023-03-21
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