Managerial relevance in academic research: an exploratory study
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Published:2002-02
Issue:1
Volume:20
Page:15-21
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ISSN:0263-4503
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Container-title:Marketing Intelligence & Planning
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language:en
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Short-container-title:Mrkting Intelligence & Plan
Author:
Ankers Paul,Brennan Ross
Cited by
59 articles.
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