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Business-to-business marketing research: Assessing readability and discussing relevance to practitioners

  • Published:2021-01 Issue: Volume:92 Page:217-231
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Dziubaniuk Olga,Barner-Rasmussen Wilhelm,Koporcic Nikolina,Ivanova-Gongne Maria,Mandják Tibor,Markovic Stefan

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. B2B research and managerial relevance [Special issue];Journal of Business & Industrial, Marketing,2014

2. Leveraging business through consultant relations (with a postscript on the Andersen/Enron effect);Abbott;Journal of Promotion Management,2008

3. Assessing the effectiveness of business consulting in operations development projects;Ajmal;International Journal of Productivity and Performance Management,2009

4. Marketing behavior & executive action;Alderson,1957

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