Innovation in Business-to-Business Marketing-Reference-Cited by-同舟云学术

Innovation in Business-to-Business Marketing

Published:2019-05-01 Issue:3-4 Volume:26 Page:229-232
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Tzempelikos Nektarios¹²³^ORCID,Kooli Kaouther¹²³,Lichtenthal J. David¹²³

Affiliation:

1. Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge, UK

2. Faculty of Management, Executive Business Centre, Bournemouth University, Bournemouth, UK

3. Allen G. Aaronson Department of Marketing International Business, Zicklin School of Business – Baruch College, City University of New York, New York, NY, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2019.1611068

Reference11 articles.

1. How to manage innovation processes in extensive networks: A longitudinal study

2. Every Future Needs a Past:1A Personal View of the History ofJBBM

3. Relevant for Whom? An Essay to CelebrateJBBM’s 21stAnniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers

4. Advancing Theory of New B-to-B Relationships: Examining Network Participants' Interpretations of E-Intermediary Innovation, Diffusion, and Adoption Processes

5. Internet Integration in Business Markets

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