You eat “like a girl”: gender differences in content and effects of food advertising depicting sports
Author:
Affiliation:
1. Klein College of Media and Communication, Temple University, Philadelphia, USA
2. Department of Marketing, Illinois State University, Normal, USA
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2018.1524807
Reference66 articles.
1. “We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s
2. Diet vs. shape content of popular male and female magazines: A dose-response relationship to the incidence of eating disorders?
3. Character Portrayal: Examining Gender Roles in Television Commercials Targeted at Children in India and the United States
4. Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials
5. A Comparative Content Analysis of Advertising Practices to Children
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