A Comparative Content Analysis of Advertising Practices to Children-Reference-Cited by-同舟云学术

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A Comparative Content Analysis of Advertising Practices to Children

Published:2013-07-03 Issue:2 Volume:34 Page:247-262
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Bakir Aysen,Palan Kay M.,Kolbe Richard H.

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference51 articles.

1. AGB Group . 2001 . TAM—Television Audience Measurement. June. http://www.agbnielsen.net/search/search.asp?src=404&txtQuery=news

2. “We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s

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