Character Portrayal: Examining Gender Roles in Television Commercials Targeted at Children in India and the United States
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2013.804612
Reference40 articles.
1. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
2. Agentic and Communal: Multinational Analysis of Gender Portrayal in Children's Television Commercials
3. Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis
4. Children as Consumers: Advertising and Marketing
5. Children’s perception of their influence over purchases: the role of parental communication patterns
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2. The changing portrayal of children in Indian advertisements: a comparative study of the three decades;Young Consumers;2022-05-17
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