1. Wright JS, Warner DS (1966) Advertising: with a foreword by Norman H. Strouse and Chapter headpieces by Irwin Caplan, 2nd edn. McGraw-Hill
2. Asemah ES, Edegoh LON, Ojih EU (2013) Audience perception of the portrayal of women in television advertising. Int J Lang, Lit Gender Stud 2(1):21–37
3. Roy K (2017) Women in Indian advertisement: plots & perspective, 1st edn. CreateSpace Independent Publishing Platform
4. Kumari S, Shivani S (2012) A study on gender portrayals in advertising through the years: a review report. J Res Gend Stud 2(2):54–63
5. Nelson MR, Paek H-J (2005) Cross-cultural differences in sexual advertising content in a transnational women’s magazine. Sex Roles 53(5–6):371–383