Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference44 articles.
1. The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years
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