Managerial Perceptions of Country-of-Origin: An Empirical Study of New Zealand Food Manufacturers
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10454446.2014.940116
Reference64 articles.
1. POLITICAL TALK: THEMATIC ANALYSIS OF A POLICY ARGUMENT*
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4. Comparison of country of origin effects on household and organizational buyers′ product perceptions
5. Country-of-origin effects on purchasing managers' product perceptions
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