Author:
Ahmed Sadrudin A.,d′Astous Alain
Abstract
Investigates the effects of three countries of origin, three brand
names and three levels of price and service on consumers′ perceptions of
the purchase value of an automobile. Based on data collected from a
random sample of 179 Canadians and 197 Belgians, the results indicate
that the effects of price are not very important. Brand name is a more
important cue than made‐in for Belgian consumers, but not for Canadian
consumers. Concludes that modifications to marketing strategies for
global products may be needed from one consuming country to another.
Cited by
46 articles.
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