Tourism promotion through vlog advertising and customer engagement behaviours of generation Z-Reference-Cited by-同舟云学术

Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

Author:

Zaib Abbasi Amir¹^ORCID,Hussain Khalil²^ORCID,Kaleem Tooba²,Rasoolimanesh S. Mostafa³^ORCID,Rasul Tareq⁴,Ting Ding Hooi⁵,Rather Raouf Ahmad⁶^ORCID

Affiliation:

1. IRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi Arabia

2. School of Hospitality and Service Management, Sunway University, Petaling Jaya, Malaysia

3. Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Subang Jaya, Malaysia

4. Department of Marketing, Australian Institute of Business (AIB), Adelaide, Australia

5. Department of Management and Humanities, Universiti Teknologi PETRONAS, Perak, Malaysia

6. Scientific Independent Researcher, Jammu & Kashmir, India

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

Reference107 articles.

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