The importance of co-creation experience: online accommodation platforms
Author:
Affiliation:
1. Business Department, University of Castilla-La Mancha, Albacete, Spain
2. Business Department, University of Castilla-La Mancha, Cuenca, Spain
3. Marketing Department, University of Pablo de Olavide, Sevilla, Spain
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2271634
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3. The Social Influence of Brand Community: Evidence from European Car Clubs
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