The role of social media in the co-creation of value in relationship marketing: a multi-domain study-Reference-Cited by-同舟云学术

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The role of social media in the co-creation of value in relationship marketing: a multi-domain study

Published:2018-10-30 Issue:6 Volume:28 Page:472-493
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Abeza Gashaw¹,O’Reilly Norm²,Finch David³,Séguin Benoît⁴,Nadeau John⁵

Affiliation:

1. Department of Kinesiology, Towson University, Towson, MD, USA

2. College of Business and Economics, University of Guelph, Guelph, Ontario, Canada

3. School of Business, Mount Royal University, Calgary, Alberta, Canada

4. School of Human Kinetics, Faculty of Health Sciences, University of Ottawa, Ottawa, Ontario, Canada

5. School of Business, Nipissing University, North Bay, Ontario, Canada

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1540496

Reference55 articles.

1. Relationship Marketing and Social Media in Sport

2. Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

3. Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration

4. From CRM to FRM: Applying CRM in the football industry

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1. Value co-creation research in tourism and hospitality management: A systematic literature review;Journal of Hospitality and Tourism Management;2024-03

2. Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs;Humanities and Social Sciences Communications;2023-11-21

3. The importance of co-creation experience: online accommodation platforms;Current Issues in Tourism;2023-10-25

4. Social Media and Sport Studies (2014–2023): A Critical Review;International Journal of Sport Communication;2023-09-01

5. Brand Management and Social Media;International Journal of Sport Communication;2023-09-01

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