Social Media and Sport Studies (2014–2023): A Critical Review

Author:

Abeza Gashaw1ORCID

Affiliation:

1. Department of Kinesiology—Sport Management, Towson University, Towson, MD, USA

Abstract

Building on the foundational study conducted by Abeza et al., this work extends the investigation by critically reviewing social media research in sport studies published from June 2014 to June 2023. Methodologically, the review involved an examination of 153 original research articles from five prominent journals in sport communication and sport management, namely the International Journal of Sport Communication, Communication & Sport, Journal of Sport Management, Sport Management Review, and European Sport Management Quarterly. The study identified the research streams, platforms, theories, and research methods that have garnered attention in the social media research community. The findings reveal several key insights that contribute to the ongoing dialogue in the field, stimulating further exploration and advancing knowledge at the intersection of social media and sport.

Publisher

Human Kinetics

Subject

Tourism, Leisure and Hospitality Management,Communication,Business and International Management

Reference76 articles.

1. Social media usage during live sport consumption: Generation gap and gender differences among season ticket holders;Abdourazakou, Y.,2020

2. Relationship marketing: Revisiting the scholarship in sport management and sport communication;Abeza, G.,2020

3. The role of social media in the co-creation of value in relationship marketing: A multi-domain study;Abeza, G.,2020

4. Sport communication: A multidimensional assessment of the field’s development;Abeza, G.,2014

5. Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL;Abeza, G.,2019

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