Customer engagement on social networking sites: an experimental analysis in the tourism and hospitality sector
Author:
Affiliation:
1. Marketing, Masters’ Union School of Business, Gurgaon, India
2. Marketing, Indian Institute of Management Lucknow, Lucknow, India
Funder
Indian Institute of Management Lucknow
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2022.2071685
Reference74 articles.
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5. Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel
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