Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry-Reference-Cited by-同舟云学术

Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Published:2019-03-23 Issue:1 Volume:29 Page:1-21
ISSN:1936-8623
Container-title:Journal of Hospitality Marketing & Management
language:en
Short-container-title:Journal of Hospitality Marketing & Management

Author:

Aydin Gökhan¹^ORCID

Affiliation:

1. Health Management Department, Istanbul Medipol University, Istanbul, Turkey

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/19368623.2019.1588824

Reference81 articles.

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