Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?-Reference-Cited by-同舟云学术

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Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?

Published:2023-09-25 Issue: Volume: Page:1-28
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Rasool Aaleya¹,Ul Islam Jamid²,Shah Farooq Ahmad³

Affiliation:

1. Research Scholar, Department of Management Studies, Central University of Kashmir, Ganderbal, India

2. DCU Business School, Dublin City University, Dublin, Ireland

3. Department of Management Studies, School of Business, Central University of Kashmir, Ganderbal, India

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2261946

Reference110 articles.

1. eWOM, revisit intention, destination trust and gender

2. On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

3. Promotion of customer patronizing behaviour by utilizing fairness experience in the food delivery application

4. The effect of dynamic integrated resort experience on Croatian customer behavior

5. Brand experiential value for creating integrated resort customers’ co-creation behavior

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1. Investigating the managerial effects of workcations (work(plus)vacations) on digital nomad employees: Workcation satisfaction, work engagement, innovation behavior, intention to stay, and revisit intention;Journal of Hospitality and Tourism Management;2024-06

2. Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity;Asia Pacific Journal of Marketing and Logistics;2024-03-20

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