Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls
Author:
Affiliation:
1. University of Indonesia, Depok, Indonesia
2. University of Massachusetts Amherst, Amherst, Massachusetts, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2018.1545269
Reference74 articles.
1. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
2. Immediate and Delayed Effects of Media Literacy Training on Third Grader's Decision Making for Alcohol
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