Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research
Author:
Affiliation:
1. University of Illinois at Urbana–Champaign, Urbana, Illinois, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2018.1552218
Reference51 articles.
1. “We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s
2. A Humanistic Approach to Understanding Child Consumer Socialization in US Homes
3. Exploring innovative methodologies for child‐centric consumer research
4. Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors
5. A Framework for Ascertaining Deception in Children's Advertising
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